Global Leadership Team

Nicole O'Brien

In February of 2016, 16 people gathered in an overcrowded conference room in Tysons Corner, VA, to discuss the idea of forming a Washington, D.C.-based Sales Enablement networking group.  Nicole was one of our first members, attended our monthly meetings, designed our branding tools, and was instrumental in pulling together our first conference in Palm Beach, Florida. She’s been involved the entire way, helping to shape our mission and culture.

Jen Burns (Treasurer)

As a delegate in our founding meeting in Palm Beach November 2016, Jen has been an active and influential leader in our Society. At that meeting, she represented and provided the voice of the members, and subsequently published all the agreed upon Society declarations.  She led the ‘sales enablement for small and mid-sized business’ workgroup and served as the President of our Washington, D.C. chapter. 

In addition, her involvement includes: helping to launch our society platform, driving our culture definition effort, collaborating on our member onboarding, and providing thought leadership via speaking engagements at our conference.  

Michael Labate

Another delegate who participated at our founding meeting, Michael has been one of our more engaged members.  Serving as president in our South Florida chapter, he’s had tremendous hands-on experience with building, growing and serving a community.  More impressively, he spearheaded a first of its kind “definition project” where he was able to get a highly fragmented community of practitioners, educators, industry analysts, and suppliers to agree on the definition of sales enablement.  He also ran the definition experience room at our conference. To put this accomplishment in perspective, we’ve not been able to find one case in the last 100 years where a group of practitioners was able to drive their role (without the help of either government regulation or a consortium of vendors).  

Tonya Schultz (Secretary)

President of our Atlanta chapter, Tonya was instrumental to the development of our new ways of working (which we need to learn to share) and the success of our conference.  In June, she was asked to change all of her plans for her initial meeting and be the first chapter to be exclusively focused on taking on an assignment to communicate the conference to members. Think about that – getting volunteers to learn how to promote a conference experience to other members. She was so successful in doing this that our conference not only sold out but exceeded our capacity by 17%. We had to turn away over 50 people who wanted to join in the experience