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How to Break Silos with Audio

By Emma Herro posted 07-07-2022 12:55

  
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How to Break Silos with Audio

A new form of team communication for your sales organization

If your sales team is distributed across offices and traveling to meet prospects and customers, consider these two questions:
- How do you distribute information to them today?
- How effective do you find these channels to be?

Sellers and employees on the go have limited access to key resources needed to receive updates and information in a convenient way. Traditional communications just don’t cut it, and often leave these employees working in silos and left out of important conversations.

Luckily, there’s a new form of workplace communication that’s transforming the way that teams work. This medium is audio—specifically, creating a podcast for employees at your company.

Podcasts are increasing rapidly in popularity—in fact, over 104 million Americans listen to podcasts daily. As the next big thing, audio is here to take team collaboration to the next level.

Imagine if you could use your phone to record and share updates directly with your team. A company podcast can include:
➔ A sales leader recording a weekly recap to keep everyone in the know
➔ Product or subject matter experts sharing the latest product updates with the team
➔ A sales trainer and high-performing rep discussing tactics from an important deal

No matter how organizations choose to utilize podcasting, audio is the best on-demand and easily accessible tool to close communication gaps and meet employees exactly where they are.

Companies that have begun using audio have seen several key benefits:
1. Improved seller performance from listening to relevant product updates or use cases on their way to meetings.
2. Decreased screen time, as audio provides an alternative way of consuming training material or team updates.
3. Another connection point for senior leaders, as employees can tune in by listening without competing for inboxes or meeting time.

To hear more about how audio has helped sales enablement professionals break down team silos, click here.
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