Amidst an unprecedented year, 2020 presented tremendous growth and success for the Sales Enablement Society both as an organization and as a community. From a steady increase in membership and chapters, strong financial growth, pivoting to adopt new technologies and ways to connect and engage with each other…our community has shown its strength in numbers and our mission at SES has only been reinforced.
Since its inception, the mission of the Sales Enablement Society has been to elevate both the role of sales enablement and the organization they support by being a strategic function to measurably enhance sales productivity and drive growth.
In alignment with that mission, our Board of Directors gathered at the end of 2020 for its annual strategic planning session in order to create a roadmap for increased growth, innovation and deeper opportunities of engagement for our members. The following are highlights of the past year, our current status as an organization, and our priorities for 2021:
Highlights of 2020:
-Beat Q4 expectations, fiscal 2020 ends as our strongest year on record.
-Pivoted during the Coronavirus pandemic and produced a highly successful virtual Conference over the course of 4 days, bringing in over 60 speakers and 400 attendees.
-Introduced Global All Hands Call quarterly call for executive board updates, chapter updates and valuable lessons from guest practitioners
-Introduced our first Podcast “Stories from the Trenches”
-Introduced our monthly Newsletter, “The Amplifier”
-Developed strategic relationships with partners
-Ended 3rd party management company engagement and Hired SES’s 1st Executive Director
-Experienced 15% growth in membership from prior year
-Added new Executive Board Members.
Current Status: 2021 Q1
-8,600+ members
-59 chapters
-29 countries
-Announced official JHU Partnership Program, which is currently in development
-Setting up new processes and tools to support growth fora Chapter Leaders
-Developing comprehensive opportunities for strategic engagement with partners
-In pre-planning stages of in-person Annual Conference in September 2021– official announcement to be released
Priorities for 2021:
-New website design for higher engagement on the SES platform for a more valuable user experience, increased resources and tools for connection and education
-Educational Content Corner- exclusive content created to help our SE practitioners
-Virtual and in person regional events on a quarterly basis (starting in Q3)
-SES Blog featuring guest contributions from SES Practitioners to drive the share of knowledge and experience amongst all members
-Stronger operational support for our Chapters to create more efficiencies and enable chapter growth
-Increase strategic engagement opportunities with partners
-Rebranding of the organization
-Introducing paid membership tiers offering additional value, exclusive resources, content and engagement opportunities