NL Chapter meet-up #3 2019: Transforming Sales – with a little help of our friends in Marketing
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When: November 12, 2019
arrive at 15.30, interactive presentations 16.00-17.30, networking drinks & bites 17.30-19.00
Where: KPN Netherlands
Wilhelminakade 123

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Contact: Host Chapter: The Netherlands
Thierry van Herwijnen -
Roland de Wit -

Transforming Sales – with a little help of our friends in Marketing

We’re in a constant state of change, so we need to adapt our organisations to that. Sales is no longer in the driver seat and needs to (be capable/able to) do different things than before to win customers over. There’s a lot of different factors that play a role in sales effectiveness and efficiency. One of those is (better) alignment between Sales and Marketing, as we all know that’s required to best contribute to the business goals. And still they often operate in silos, with different KPI’s, approaches, processes and mindset. What will you come across when doing a full sales transformation? What does it take to get to better alignment? And what’s the consequence if you don’t? That’s what we’ll cover in our upcoming Sales Enablement Society meeting with the Netherlands Chapter.


Sido Quarré is Director Sales Operations & Sales Excellence at KPN. He has developed a comprehensive masterplan of what it takes to achieve commercial excellence and has been diligently working on putting all aspects in place. Sido will share his initial thoughts, the barriers he came across and how to overtake them as well as what still needs improvement. One of those is the importance of alignment between (big) marketing and sales departments.

Margerieth Visser is Senior Partner at Netherlands #1 Sales Consultancy firm RedFoxBlue. After having had roles in Marketing, Sales and Sales training, she recently completed a Master in Change, Coaching & Consulting programme at prestigious Insead Business School. She wrote her thesis on Sales & Marketing alignment, for which she interviewed lots of senior people. ”Sales and marketing leaders are aware of the ‘stuckness’ between their departments, attributing it to lack of clear business orientation, old-school leadership styles, and the absence of a compelling vision for the future.” By taking a socio-analytical perspective and adding a clinical lens, Margerieth uncovered a lot of interesting insights that she will share with us.


Arrive at 15.30
Interactive presentations 16.00-17.30
Networking drinks & bites 17.30-19.00

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