How HubSpot Drives Sales Enablement Effectiveness Through Its Unique Company Culture
Sales Enablement Society Webinar - Wednesday, July 31st - 1pm EDT
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Building an enterprise sales enablement practice from scratch or enhancing an existing program both have their challenges—but how do you ensure that your efforts and investments result in an efficient, effective sales enablement initiative that inspires your organization and delivers ROI? Fostering the organizational buy-in needed to drive critical cross-functional alignment is imperative to creating a thriving corporate culture—and one that supports sales enablement programs.
Please join the Sales Enablement Society for an insightful webinar titled: “How HubSpot Drives Sales Enablement Effectiveness Through Its Unique Company Culture,” featuring Andrew Quinn, Vice President of Sales Productivity and Enablement for HubSpot. The session will be moderated by Tamara Schenk, Research Director at CSO Insights, the research division of Miller Heiman Group.
Learn how Andrew Quinn and his SP+E team have built their own unique strategy for enablement - creating a plan that drives sales enablement effectiveness through its organization and infuses it into its internal company culture.
During this webinar, you will learn:
- How to establish a charter or a set of sales enablement objectives, that drives effective decision making for successful sales enablement execution.
- The key ingredients of successful sales enablement initiatives.
- The components that organizations need to implement to foster the adoption of a successful sales enablement program.
- Three core buckets of work that must be continuously applied to the sales enablement initiative that will ensure its continued success.
- To strategically align divisions within your organization and driving cross-functional corporate alignment.
Speakers
Andrew Quinn
Andrew Quinn is Vice President of Sales Productivity and Enablement for HubSpot. The SP+E Team he leads is laser focused on improving a seller’s ability to close quality deals as quickly and effectively as possible by continuously removing friction through real-time tools, content, education and effective change management leading to a happier, more productive and efficient sales team.
Andrew and his team accomplish this through effective execution with the platforms, processes and programs needed to drive rep and manager enablement. The SP+E team plays a key role in providing the direction, guidance and resources necessary to align all teams who can and/or should play a role in initiatives that impact the HubSpot sales team. The SP+E team curates subject matter expertise and the information assets sellers need to take on knowledge and skill while also providing instruction, guidance and direction through tools, resources and self-directed development. The team provides Sales Managers, Directors and VPs with the resources and tools they need to direct and manage their team’s performance and development.
Andrew has been at HubSpot since 2009. Prior to running HubSpot’s productivity and enablement efforts, he was Vice President of Learning and Development for HubSpot. Andrew has over 25 years’ experience in in sales, management and training with Fortune 500 companies and startups including Verizon, Microsoft and BuyerZone.com.
Tamara Schenk
Tamara Schenk is research director at CSO Insights, the research division of Miller Heiman Group, where she is focused on global research on all things sales enablement and sales effectiveness. She is, together with Byron Matthews, the co-author of
Sales Enablement – A Master Framework to Engage, Equip, and Empower a World-Class Sales Force.
She enjoyed twenty-five years of experience in sales, business development, and consulting in different industries on an international level. Before becoming an analyst in a research director role in 2014, she had the pleasure to develop sales enablement from an idea to a program and a strategic function at T-Systems, a Deutsche Telekom company where she led the global sales force enablement and transformation team. Tamara is a member of the Sales Enablement Society’s advisory board.
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