Jim Berryhill

DecisionLink Corporation

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DecisionLink Corporation


“Every deal we work on is associated with a customer project that has a business case. We should not expect high performance in our sales organizations if we as sellers don’t understand that business case, and the economic value of our solutions.”

An ardent believer in customer aligned value selling, I founded DecisionLink to bring automation and systemic support to what should be a core business function for all B2B organizations.

Read “Value Selling Automation is my Opus”.