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  • Posted in: Conference Library

    Just posted in the conference library the deck and video for the session by  VMware executive Mike Maxey discussing their Customer for Life (C4L) strategic initiative. VMware Customer for Life SES Session Of high interest to the Sales Enablement ...

  • Posted in: Conference Library

    Great conversation and, as always, wonderful insights from Tamara.  My pet peeve about content is this. We produce more content than our customer facing organizations can possible navigate, much less expect customers, buyers and prospects to consume ...

  • Posted in: Conference Library

    So much smart stuff has already been said here, that I'll just add support to one tidbit. I've become less of a fan of word "content" alone, for some of the reasons that have become clear in this discussion. There's training content, performance support ...

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