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  • Posted in: Open Forum

    We have messaging for CIO and CMO Personas which is great.  I want to see if we can go beyond the talking points and go higher up the pyramid.  Always room for improvement.  We have an upcoming sales onboarding program in May and this article will be ...

  • Posted in: Open Forum

    @Amy Parker I love that HBR article! So glad you found it interesting as well. There are so many articles and research emphasizing the importance of emotions in selling and marketing, but no clear path or actionable steps to doing so. I think Bain's ...

  • Posted in: Open Forum

    Great thread - tons of solid advice! My only add would be to make sure you have clarity on the roles involved before you roll out the new methodology. There is no use in rolling out a methodology that doesn't define clearly what is expected of each role. ...

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