SE Society NL meet-up: Enabling Scalable Growth
Tell a Friend About This EventTell a Friend

When: March 17, 2020
Arrive at 15.30, presentations & interactions 16.00-17.30, drinks & bites 17.30-19.00
Where: Sana Commerce
Van Nelle Fabriek
Van Nelleweg 1

Online registration is closed.
« Go to Upcoming Event List  

Contact: Host Chapter: The Netherlands
Thierry van Herwijnen -
Roland de Wit -

Enabling Scalable Growth

How do you build world-class sales & marketing organisations that go beyond great ideas and are executed in real life? What do you encounter when doing that from a scale-up company or being part of a large corporation? What are the learnings on what works and could have been done differently? That’s what we’ll cover in our upcoming Sales Enablement Society meeting with the Netherlands Chapter.


Ruben Mink is Chief Sales Officer at Sana Commerce. Sana is aiming to build a world-class sales & marketing organisation and has already achieved a lot. It includes setting up the Sana Value Process, assessing and training the salesforce, enabling with an extensive tech stack, and more. At the same time, there are a lot of ambitions and concrete objectives to pursue. Even though still being a scale-up, Sana also comes across 'corporate like challenges', such as alignment between marketing and sales. Ruben will share their journey so far, learnings from it, and next steps.

Michiel de Jong is Go-to-Market Strategy Manager at Wolters Kluwer. This information provider successfully transformed from a traditional publisher to a provider of digital solutions. However, to keep ahead of the changing world of its customers, innovation has to happen faster and better. Michiel will share the journey of 'Walter', a successful corporate startup that is helping Wolters Kluwer transform their offering as well as their organization. Michiel will focus on how to enable the (sales) organization to bring the new proposition across and how to best facilitate that. It's turned to be a best practice to be scaled across Wolters Kluwer globally.


Arrive at 15:30
Presentations & interactions 16:00-17:30
Drinks & bites 17:30 - 19:00

SES Lion head logo © 2020 Sales Enablement Society
PO Box 1027 Leander, TX 78646
SES is professionally managed by CMP Management