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Thanks for all of the feedback thusfar. I agree completely, A related follow-up question -- how do you handle customizing the content today? Is this something that you do, does someone from your Public Sector industry team do it for you? Do you outsource ...
Yes. In my experience, the different public sector segments have their own set of personas and as a result, the best played content is focused for personas. ------------------------------ Michelle Fallon Senior Management, Sales Enablement Content ForgeRock ...
Yes, the content should be tailored not only to public sector, but to the key segments within: Federal, State, Local, K12, HigherEd. Each has their own buyers, cycles, contract vehicles. In my mind there are 2 key differences between public and commercial: ...
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