Leadership Team

Leadership Team

Blank Profile

Joanna Velarde

Executive Director

Joanna brings a dynamic 15+ year background in business development, marketing and nonprofit management. She is in charge of driving the mission of SES, overseeing strategic planning, streamlining operations, and leading initiatives for revenue growth, community engagement and SES’s digital marketing and communications.  Joanna is a natural connector, partnership builder, and is passionate about people. She also brings a storyteller and project management expertise as a film, tv, digital content and virtual Producer and Director, having produced content for organizations including  Apple, PBS, Univision, Discovery Communications, MotorTrend, Jay Leno's Garage, DNC and George W. Bush Presidential Center . Prior to joining the Sales Enablement Society in 2021, Joanna was the lead Producer for SES’s first virtual conference in 2020.

Board of Directors


Juliana Stancampiano

Juliana Stancampiano

President

Juliana is a founding member of SES and has been a significant contributor to the Society’s success, especially her leadership in leading the organization from having debt to a healthy growth to support the needs of the membership. This shows up as hiring the first employee, fundraising with partners, leading the conference for 3 years and enabling growth of the overall organization. As an Executive Board Member, she plays a significant role in leading and executing the Society’s strategic plan centered around membership value and growth in SES. 

Bill Ball

Bill Ball

Vice President

Bill joined the Sales Enablement Society shortly after its inception, became a founding member at the first national meeting in Palm Beach, FL, and continues to serve as an active member in the Washington, DC chapter. Prior to joining the Executive Board, Bill served on the SES Board of Advisors and has contributed to member engagement, the definition project and all SES conferences. As a practitioner, Bill is committed to SES's mission to elevate and drive a path forward for enablement, as well as the experience of its members.

Paul Butterfield

Paul Butterfield

Co-Secretary

Paul is currently the VP of Revenue Enablement at Instructure and the host/producer of the SES podcast Stories From The Trenches. Paul's career spans 20 years in sales and sales leadership plus10 years of building and successfully executing enablement strategies with companies such as Microsoft, Intuit, NICE inContact and Vonage. His mission is to lead revenue teams through the transformation into truly customer-centric organizations that differentiate through how they sell rather than with price or product.

Peter Ostrow

Peter Ostrow

Member at Large

Peter capitalizes on 20+ years of revenue growth leadership in sales enablement, sales talent management, and operational expertise. Finding a better, faster way to help B2B sales teams beat quota drives just about every topic, company, rep, and channel partner he engages. Prior to joining Forrester SiriusDecisions in the Sales Enablement Strategy (SES) service, Peter was a VP/Research Group Director for the Aberdeen Group, where he founded and was Principal Analyst for the Sales Effectiveness Practice. Here, he covered the technology, service, and consulting enablers that enterprise sales forces deploy to become Best-in-Class organizations. He also managed researchers in marketing, customer success, field service, and human capital management disciplines.

Craig Nelson

Craig Nelson

Treasurer

Craig Nelson is a founding member of the Sales Enablement Society and former member of the Board of Advisors. Over the years he has focused his efforts on building companies and enabling them to drive profitable revenue. He has held a variety of leadership roles and has leveraged sales enablement disciplines to help grow several startup companies that became successful public software companies. Craig founded iCentera, a Sales Enablement company in 2003 and CXera in 2021. 

Kelly Griffith

Kelly Griffith

Co-Secretary

Kelly Griffith is the JAPAC Enablement Leader, Sales & Customer Success for Slack and is based out of Sydney, Australia. She specializes in developing high performing sales and success teams that drive customer and company growth. Not only an active member of her local chapter she is also a devoted member that has traveled to attend the SES conference every year since 2017 when it was held in Dallas, Texas. Since then, she has served on the conference planning committee, as well as on the Board of Advisors.