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Forrester SES Survey is now live

By Emma Herro posted 08-05-2022
The Forrester Sales Enablement Society Survey is designed specifically for all SES members. Initial results will first be made available at the Sales Enablement Society Experience conference in September 2022, and in subsequent SES events, both live and virtual. The survey experience has five main sections. All questions are optional, but of course we appreciate your thorough participation. The overall survey should take approximately 10-20 minutes to complete, depending on the questions you answer. All responses are CONFIDENTIAL and are reported only in aggregate form; individual data is NEVER shared with any other party. Thank you in ...
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4 Days Left to Purchase SES Tickets with Early Bird discount ($250 savings!)

By Emma Herro posted 08-03-2022
Time is running out for our Early Bird Registration for the SES Experience annual conference! Only 4 days left to purchase your ticket at the discounted price of $700. Special pricing available only through this Sunday, August 7th. The conference will be held September 28th-30th in Atlanta, Georgia. Regular pricing starts August 8th and tickets are $950. Chapter Leaders/President and APAC region members may register for $500. Email SES at info@sesociety.org for your access codes. Click here for complete event details!
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Last Call- July 28 SES Webinar

By Emma Herro posted 07-19-2022
Don't miss the LIVE SES Webinar next week! J uly 28th, 2022 10am PT / 1pm ET Join our SES Webinar Series on July 28th at 10am PT / 1pm ET as Mary Charles , Senior Director of Sales Enablement at Allego, and Deniz Olcay , Senior Director of Product Marketing at Allego, discuss doing more with less, including how to create a self-sustaining content engine for your sales learning. In this webinar, you’ll learn: - Why expensive, formal learning is usually less effective than informal training - How to cultivate peer-to-peer knowledge sharing and feedback - How to turn ...
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SES Experience Ticket Sales are LIVE

By Emma Herro posted 07-18-2022
Ticket sales are now open for SES EXPERIENCE 2022! Early Bird Registration discounted ticket price of $700 is available now through August 7th. Regular registration price starts August 8th. Special rates available for all Chapter Leaders and APAC region members. Click here f or complete details Buy your ticket today!
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Call for Speakers Ends Next Week!

By Emma Herro posted 07-14-2022
The Call for Speakers is open through July 22nd. Don't miss your chance to showcase your thought leadership with your own live breakout session during the conference held September 28th-30th in Atlanta, Georgia. The last day to submit is July 22nd and no late submissions will be accepted! Who can submit? Any active practitioner, research analyst, or academic can submit a session request. We do heavily weigh the breakout sessions with practitioner presenters. By definition, a practitioner is someone whose primary responsibility is to actively enable buyer/customer facing roles for a specific organization where they are employed. ...
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Register today for the next SES Webinar! July 28th, 2022 at 10am PT / 1pm ET

By Emma Herro posted 07-12-2022
Recession, slowdown, short-term blip… Whatever you want to call our current economic climate, many sales enablement leaders are staring at reduced or at least at-risk budgets. How should you plan in this environment? Join our SES Webinar Series on July 28th at 10am PT / 1pm ET as Mary Charles , Senior Director of Sales Enablement at Allego, and Deniz Olcay , Senior Director of Product Marketing at Allego, discuss doing more with less, including how to create a self-sustaining content engine for your sales learning. In this webinar, you’ll learn: - Why expensive, formal learning is usually less effective than informal ...
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How to Break Silos with Audio

By Emma Herro posted 07-07-2022
Below is an educational article from our Newsletter Content Sponsor, Storyboard . The products, views and offerings made by advertisers are not endorsed by SES. How to Break Silos with Audio A new form of team communication for your sales organization If your sales team is distributed across offices and traveling to meet prospects and customers, consider these two questions: - How do you distribute information to them today? - How effective do you find these channels to be? Sellers and employees on the go have limited access to key resources needed to receive updates and information in a convenient way. Traditional communications just don’t cut it, ...
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Sales Enablement for B2C Sellers: Stories From The Trenches Episode 33

By Emma Herro posted 07-06-2022
Sales Enablement for B2C vs. B2B – is there a difference? In episode 33 of Stories From The Trenches host Paul Butterfield is joined by Kevin Jones from Filevine to discuss the unique challenges and needs the #salesenablement teams that support them need to address. In this episode you will learn about: - H2H (Human 2 Human) selling - Onboarding for a product driven company - Training in a decentralized business - Keeping up with fast changing consumer demands - Measuring performance in a B2C environment Listen today!
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SES Conference Webpage is now LIVE

By Emma Herro posted 07-05-2022
Our website now has a page dedicated to the 2022 SES Experience! There you can find: Program Details Ticket Pricing Registration Info Call for 2022 Speakers Info 2022 Sponsorship Prospectus Hotel Group Rate The website will be regularly updated and is the best resource to use for all #SESExperience2022 details. We invite you to “Take the Leap” with us and join us to drive your personal and company’s growth at the world’s premiere gathering of sales enablement professionals, including practitioners, academia, analysts and solution providers. Check out the webpage here! Important ...
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SES Conference- Call for Speakers is NOW OPEN

By Emma Herro posted 06-20-2022
Calling all active practitioners, research analysts and academics! Do you want to present a breakout session at the 2022 SES Experience annual conference? The event will be held September 28th-30th at the Westin Buckhead in Atlanta, Georgia. The CALL FOR SPEAKERS IS NOW OPEN from June 20th-July 22nd. This year's conference theme is: Take the Leap: Connect. Innovate. Elevate. It embodies our collective desire to push the limits on the evolving Sales Enablement profession. SPEAKER ELIGIBILITY AND RULES: Please read below for important speaker submission information. SPEAKER ELIGIBILITY: Any active ...
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SES Conference- Call for Speakers

By Emma Herro posted 06-13-2022
Calling all active practitioners, research analysts and academics! Do you want to present a breakout session at the 2022 SES Experience annual conference? The event will be held September 28th-30th at the Westin Buckhead in Atlanta, Georgia. We will be opening up the CALL FOR SPEAKERS from June 20th-July 22nd. Check out the 2022 Breakout Session topics: LEAPING IN NEW WAYS: The innovation challenge LEAP INTO THE LIVE: Innovation in action BELIEVE IN THE LEAP: Creating a coaching culture & how to build a team to believe in LEARNING TO LEAP: Creating scalable & repeatable motions for learning ...
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Episode 31 of Stories of the Trenches is LIVE!

By Emma Herro posted 05-18-2022
In this episode, James Roth , SVP of Enterprise Sales and Account Management at ZoomInfo, joins host Paul Butterfield to discuss the transition from selling a single solution to a platform sales approach. James is a results-focused executive sales leader who provides insight on the importance of effective training and coaching, tips on how to overcome barriers, and much more! Watch this episode using the link below, you do not want to miss this! Click to listen!
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SES Webinar Series: Sales Enablement’s Role in the Convergence of Marketing and Sales on June 9th!

By Emma Herro posted 05-17-2022
Mark your calendars for our June webinar! We're going to be discussing "Sales Enablement's Role in the Convergence of Marketing and Sales" and how sales enablement can help bridge the gap between sales leaders, marketing and your sales team. If you want to learn how to help drive impactful revenue team alignment that leads to a more robust pipeline, deals and success, then you don't want to miss this! Join us on June 9th at 10am PST / 1pm EST and to learn how to: - Put more relevant and timely content in the hands of your sellers - Improve lead quality and readiness through smarter targeting and messaging - Find the right cross-functional meeting ...
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SES Webinar Series: May 25th, 2022 at 10am PST / 1pm EST

By Emma Herro posted 05-09-2022
Change is inevitable in any organization; whether it's a new product, new message or new acquisition, and Sales Enablement are at the forefront of that change. It’s up to Sales Enablement teams to bridge the gap between leadership and sales, and make sure strategy turns into execution! Join our SES Webinar Series on May 25th at 10am PST / 1pm EST for a lively, interactive discussion where Ariel Hitron , CEO of Second Nature and Tara Torkelson , Director of Content Development & Delivery, Sales Enablement at Twilio, will discuss how to drive adoption of change through sales enablement. Register Here!
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Enableship. Bringing DEI into Sales Enablement

By Emma Herro posted 05-03-2022
SES has partnered with SV Academy to create Enableship , our flagship DEI program. It was born out of a discussion on how to ensure a more inclusive, diverse sales enablement space. The program provides underrepresented job seekers with the technical skills and qualifications through a 6-week training program that will allow them to begin a career in enablement. We are looking for Hiring Partners who are interested in hiring graduates of Enableship into internships and open positions at their organizations. We are also looking for mentors for the program participants. Want to get involved? Have questions? Contact enables ...
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A Metrics Evolution - By Imogen McCourt

By Joanna Velarde posted 04-28-2022
In 2009 I built the internal Sales Enablement practice at Forrester Research, while Forrester built a Client-facing research practice. We positioned the value of Sales Enablement as a way of maximizing the return on the cost of sales and marketing. Armed with a simple model and a large ‘cost of sales’ number, we were looking to justify an increase in our Sales Enablement budget. Our key metric was a long-term lagging indicator: annual ‘cost reduction’ versus ‘growth improvement. This approach failed to resonate with sales because it needed to see more immediate impact like connection to quarterly quota achievement or increased leads in the sales pipeline. What’s ...
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Job Opportunity: President, Sales Enablement Society

By Joanna Velarde posted 02-24-2022
JOB DESCRIPTION: PRESIDENT SALES ENABLEMENT SOCIETY Sales Enablement Society, Inc (SES) is seeking a President that can maintain and grow SES’s role and presence as the largest non-profit supporting Sales Enablement professionals globally. The ideal President will have a passion for Sales Enablement and an unwavering commitment to the members and profession. SES seeks an entrepreneurial leader with the enthusiasm and energy to lead, grow and expand upon the current organization. The ideal candidate will also be skilled in growing, managing and collaborating with a small team, an Executive Director, Program Manager, EA and many volunteers ...
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What a Year It’s Been! 2021 in Review

By Joanna Velarde posted 02-24-2022
Membership- Over 10,000 members registered, 100-150 new member requests per month, 20,000 LinkedIn followers Annual Conference - largest attendance and revenue to date, 350+ attendees, 17 countries, 23 breakout sessions, new virtual platform with improved and experience. JHU - Partnership between SES & Johns Hopkins University-Carey School of Business to develop the first certified SE educational program. Foundational and Advanced courses in development. Launching 2022. ENABLEship - New partnership between SES, Seismic, SV Academy to bring diversity and inclusion to the SE field and train, mentor and bring career opportunities to underrepresented ...
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Thank You for Attending the SES Experience 2021!

By Joanna Velarde posted 02-22-2022
3 days, 350+ attendees, 17 countries represented, 43 sessions, 60+ meetings held, 2,300 chat messages … these are just some of the key highlights of our annual conference held last week. Thank you all for joining us to create an incredible EXPERIENCE of connection and learning! There was a tremendous amount of valuable content that was shared. As an attendee, remember that you have access to all of the keynote and session recordings (except for Cynthia Barne's Bouncebackability session). Day 1 Breakout Sessions are on the SES Google Drive. If you do not have access to it, please email info@sesociety.org . All sessions for Days 2 & 3 are accessible via ...
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3 Tips to “Spring Cleaning” 
Your Sales Enablement Practices

By Joanna Velarde posted 02-22-2022
Contributed by Christopher Kingman Spring Cleaning! A time to declutter, minimize, and reorganize. Much like at home, I make a point to “clean house” and reorganize my Enablement priorities to make sure I am aligned with what my business needs so I can continue to scale my team’s efforts to match. Even more relevant in our digital world, maintaining an understanding of the current business objectives and challenges your sellers face is critical. How you or your team will address them is the differentiator between Enablement success and failure. So how do you do it? I have come to leverage an easy-to-implement strategy for the majority of my Enablement career ...
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