Contributed by Peter Ostrow, VP, Research Director
One day, later this year, it’s going to happen: herd immunity, un-quarantining, social proximity, and the return of safer long-distance travel. If you’re like me, your first excursions off the couch will be to spend time with family and then to perhaps take a vacation — mine will be in Massachusetts, New York, Colorado, and Ontario, and then, aspirationally, Hawaii. However, business travel won’t be far behind.
It’s not hard to predict that for B2B sales professionals, the long-awaited opportunity for face time with buyers and customers will likely explode with activity, after so much pent-up demand, not ...