Webinar Series

Webinar Series

The SES created this webinar series focused on the latest trends and challenges facing Sales Enablement. Although the concept and practice of sales enablement are gaining traction, for many organizations, it’s not clearly defined or misunderstood. SES plans to assemble the industry’s most knowledgeable professionals to share success stories, unpack challenges, and dive into any topic that viewers feel is important. Please look for SES emails, LinkedIn posts, and announcements on SESociety.org to save your spot for future webinars in this series.

Click on the webinar title to reveal the details and recording link.
Never before has sales onboarding been in a brighter spotlight as businesses scramble to hire and onboard new reps in record volume, and in many cases, record time. 

So what's the challenge here? Many companies don’t have the right strategy or tools in place to deliver accelerated onboarding effectively, resulting in low performance and ultimately, more turnover – a vicious and expensive cycle! But its not about accelerated onboarding so new hires can hit better numbers... we need to focus on how to help new hires find their way in the company and see value quickly.

Join us on February 16th when Allego's Mary Charles and Wayne St. Amand for a discussion on onboarding best practices being deployed at some of the world’s most innovative and successful companies.

You’ll learn how to:
-Scope and structure your sales onboarding
-Capture and curate a just-in-time knowledge library that activates self-guided learning
-Empower managers to own their onboarding without adding a ton of work
-Reinforce training in ways sellers enjoy and actually makes learning stick
Turn your onboarding program into an employee retention tool

Don’t lose your talent before they even start!

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Join us for our Q4 Global All Hands Call  for updates and special presentations: 
*Executive Board Updates
*2022 Announcements
*Featured Guest: Dr. Howard Dover, Director -Center for Professional Sales and Sales Coach, University of Texas at Dallas: "The Saasification of the Sales Field"
*Practitioner Spotlight: John Paul Mantey, Sr. Director of Sales Enablement and & Culture, Icertis:  "The Journey to Picking a Platform"

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The process of creating a successful coaching program that aligns with company strategy is a common mission for many Sales Enablement professionals, however, the path they must take truly depends on their unique business situation. 
 
Some are starting a program from scratch,  while others are faced with a complete redesign. Some may have to align a diverse, cross-functional team before beginning, where other practitioners must create with limited resources.
 
If the objective is the same, building a program and scale coaching across the org has become a moving target.
 
Attend this webinar to learn how to: 
-Build a measurable coaching plan to build a strategy
-Get sellers to change the way they sell
-Coach the uncoachable
-Understand the challenges of hybrid work environments
** We will also be discussing a real case study on Zoom and SAP with insights into techniques that worked. 

Featuring Ariel Hitron, CEO of Second Nature and Moderated by Bill Ball, SES Board Vice President and Director of Field Enablement at DISYS. 


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It’s that time of year again Sales Enablement Practitioners: your annual sales kickoff is right around the corner...
Your audience was in-person a couple years ago. Last year it was virtual. For many Sales Enablement Practitioners, this year it’s both! The hybrid office culture now requires more flexibility, more cultural awareness, and new approaches to designing successful events.

Join us for our webinar: "In-Person, Then Virtual, Now Hybrid: Reinventing SKO's and Sales Training....Again." We'll be focusing on the new hybrid office culture that now requires more flexibility, cultural awareness, and new approaches to designing successful events. We have been challenged with re-envisioning the roles of virtual and in person experiences. We have been challenged with re-envisioning the roles of virtual and in-person experiences. How does Sales Enablement deliver an engaging experience and impactful learning to a split audience, and make it better than before without doing 10x the work?

In this webinar, you’ll learn:
- First-hand accounts on how to design a world-class SKO or sales training for hybrid teams
- Models for a split-audience that boost retention and engage sellers
- How to get remote salespeople “feeling connected” to their in-person teams and company culture
-How to coach presenters to evolve from presenting to interacting
- Effective ways to collaborate with the audience, leading up to the event
- How to win over those stakeholders who are waiting for a return to all in-person events that may never come 

Featuring Mary Charles, Sales Enablement Director, and Jonathan Carlson Senior Director of Marketing, both at Allego. Moderated by SES Board Member Bill Ball, Field Director of Enablement at DISYS.

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In this next SES Webinar we take a deep dive into the topic of  "Enablement's Role in Battling the Great Resignation".

This is an extension of the conversation from one of our most highly attended sessions at the 2021 SES Experience conference, “The Crisis Turnover", hosted by Caroline Holt, EVP of Revenue Enablement at EVERFI. We're bringing her back again for this webinar and she will be joined by Moderator Bill Ball and John Moore - The Collaborator at Bigtincan. Together they will discuss and debate the following: 
  • Why is this an Enablement problem? 
  • What is the cost of employee disengagement & how do we measure it? 
  • How do we take advantage of this problem to reset expectations, get the right sellers in the right roles, and ensure their successful performance?

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Feeling the zoom fatigue? Finding it difficult to stay focused and retain knowledge from your daily barrage of meetings? After 2+ years of “shifting” from in-person to virtual, 78% of leaders say they’re on “collaborative overload” and are seeking more quiet time.

Sales enablement practitioners are looking for ways to adapt their services from just “working virtually” to “working smart.” They’re beginning to find answers in leveraging technology and asynchronous communication together.

What’s "asynchronous"? It’s communication that is not simultaneous or time bound (think email or recorded video). And in 2021, its role in the transformation of enablement services is broad and wide-ranging.

Join Allego’s  Jonathan Carlson and Mary Charles as they walk you through how leading companies are leveraging an asynchronous approach to sales training, kickoffs, and other enablement programs and strategies that you can put into action.

You’ll discover:

  • Brand-new research on the current state of asynchronous communication
  • How to use time-shifted video to foster collaboration and best-practice sharing
  • The antidote to zoom fatigue and how to get max value from meetings and SKOs
  • How to scale the virtual feedback and coaching processes
  • How to capture and institutionalize the tribal knowledge that drives revenue

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Whether you are an army of 1 or operating at an enterprise, this webinar is for all practitioners looking to grow their enablement teams. We are joined by Adriana Romero, Director Enablement Solutions at LevelJump, and Whitney Sieck, Sr. Director Enablement at Outreach.io  in this this exclusive webinar where you will gain valuable insight on how to:
-Build the strategy and vision to grow your enablement team for your business
-Identify who to hire, where to look and why
-Onboard and equip your team for success
-Ensure your new hires are showing ongoing measurable results

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The Global All Hands Call is brought to you by the Sales Enablement Society, the world’s largest non-profit professional organization dedicated to the profession of Sales Enablement, with more than 8,000 members across 59 chapters in 29 countries.

On May 19, SES provided updates from the Executive Board along with a guest interview and presentation from the SES community.

Juliana Stancampiano, CEO of Oxygen/SES Board President interviewed Mary Tafuri, IBM VP of Global Sales, Enablement Skills & Activation on her dynamic career path and what areas she believes sellers should be focusing on to help them navigate through post-pandemic waters.

Eric Matthews, Sr. Sales Enablement Consultant, Vonage, shared on building a enablement strategy to help prioritize reactive and proactive tasks.

Lastly, Global Chapter Liaisons Bryan Ehrenfreund and Chip Day provided a chapter update surrounding new chapters and the growth the Society has seen in Q2.

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The Global All Hands Call is brought to you by the Sales Enablement Society, the world’s largest non-profit professional organization dedicated to the profession of Sales Enablement, with more than 8,000 members across 59 chapters in 29 countries.

On February 18, SES provided updates from the Executive Board along with guest interviews from the SES community. Juliana Stancampiano, CEO of Oxygen, and Peter Ostrow, VP/Principal Analyst of Forrester discuss What is 2020 Teaching Us.

David Brock presented "A Different Perspective on Sales Enablement" on sales trends in 2021 and how that will influence how we measure success.

Our Practicioner Spotlight featured Sara Dee, Global Sales Enablement Director, Templafy.She shared a "Rapid Agile Enablement Case Study" about how she and her previous company pivoted the way they went to market during Covid, and how that created massive success for their organization.

Lastly, Global Chapter Liaisons Bryan Ehrenfreund and Chip Day provided a chapter update surrounding new chapters and the growth the Society has seen in Q1.

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The Global All Hands Call is brought to you by the Sales Enablement Society, the world’s largest non-profit professional organization dedicated to the profession of Sales Enablement, with more than 8,000 members across 59 chapters in 29 countries.

On June 24, SES provided updates from the Executive Board along with guest interviews from the SES community. Juliana Stancampiano, CEO of Oxygen, and Peter Ostrow, VP/Principal Analyst of Forrester discuss What is 2020 Teaching Us.

Lisa Scotto provided her perception on ‘Innovative Behaviors that Boost Virtual Event Attendance and Engagement.’

Tanya Aisley discussed Sales Enablement from the Ground Up.

Lastly, Global Chapter Liaisons Bryan Ehrenfreund and Chip Day provided a chapter update surrounding new chapters and the growth the Society has seen in Q1.

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The Global All Hands Call is brought to you by the Sales Enablement Society, the world’s largest non-profit professional organization dedicated to the profession of Sales Enablement, with more than 7,300 members across 55 chapters in 21countries.

On March 4, SES provided updates from the Executive Board along with guest interviews from the SES community. Walter Pollard, CEO of Brand Fuzion, and Tamara Schenk, Industry Research Leader & SES Board Advisor discuss the Top 5 Sales Enablement Trends for 2020.

Craig Nelson provided his insight on 'Changing the Corporate Mindset - An Inside Look at Enterprise Sales Enablement.

Lastly, Juliana Stancampiano, President of SES and CEO of Oxygen along with Ceil Tilney, Senior Director, GTM Enablement of Grand Rounds present Role Based Success Stories and Tips from SES Practitioner Members.

As 2021 planning gets underway and the business impact of the COVID-19 pandemic is still with us, how can sales enablement professionals strategically align their plans with organizational goals all while gaining buy-in from sales and executive leadership?

Data is the answer.

Join Brainshark's Liz Pulice for a live webinar discussing how readiness and performance data can help sales enablement leaders align, grow, and focus annual planning. This webinar will focus on reviewing 2020 goals and sales KPIs from the last nine months to identify gaps and growth opportunities for 2021.

Don't miss this exclusive conversation for sales enablement leaders and their teams.

In this webinar, you’ll learn how to:

  • How data can focus the 2021 planning conversation to align stakeholders, initiatives, and headcount to support practice and overall revenue growth.
  • How data will help you evaluate your 2020 enablement programs and determine what to replace, change, and scale.
  • How to identify organizational performance gaps and ensure that next year's enablement program will address these challenges.
  • And much more!

Speakers

Liz Pulice

Liz Pulice - Brainshark

With over a decade of experience as a sales enablement practitioner, Liz has worked every angle of the sales process, as a seller, channel manager and enablement leader.

Prior to joining Brainshark, she served as Vice President of Global Sales Enablement at Turbonomic, Director of Strategic Sales Operations and Enablement at Qvidian, among other positions.

Liz holds a Bachelor of Science from Union College and a Masters of Business Administration from The College of Saint Rose. In her free time, she serves in the local community as the President of the Waltham, MA Lions Club.

Brainshark - Data-driven insights. Enterprise-class performance. And a proven platform built on more than two decades of experience. See why more companies choose Brainshark for readiness and enablement.

Click the button below to access the recorded webinar! If you are not yet a member of the Sales Enablement Society, membership is free, and you can sign up using the button link below.

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Please join the Sales Enablement Society and Seismic for a webinar October 8, 2020, at 1 pm EST, titled “Structuring Your Enablement Dream Team: 3 Models to Drive Team Effectiveness and Business Impact,” featuring Irina Soriano, Head of Sales Enablement at Seismic and Callie Apt, Sr. Director of Global Sales Enablement at Domo.

As an established sales enablement leader holding the confidence of the senior leadership team and expectations for continuous bottom-line success, the struggle to action opportunities, grow the team, and manage mounting operational needs can be paralyzing. Even if you are an army of one, having a plan for managing growth successfully is imperative.

Finding the answers is challenging - how do you build a plan and strategic vision for success?

In this webinar, you’ll learn how to:

  • Three architectures to use when building for success
  • Three strategic areas to focus and manage: product, people, and projects
  • Scalability of each model and pitfalls to avoid
  • Models that work well for small and mid-sized businesses
  • Pro-tips, practitioner advice, and additional insights

Speakers

Irina Soriano

Irina Soriano - Head of Enablement, Seismic

Irina Soriano is the Head of Enablement at Seismic. She established a powerful life-brand as an expert in her field based on her experience building numerous sales and enablement departments while living and working in EMEA, APAC, and the US. Irina is a thought leader in the enablement space, she runs the NYC chapter for Women In Sales Enablement: WiSE, is a Forbes Council member, and an experienced webinar, podcast, and keynote speaker.

Callie Apt

Callie Apt - Sr. Director of Global Sales Enablement, Domo

As Domo's Sr. Director of Global Sales Enablement, Callie Apt leads the strategy and team to enable Domo's global revenue organization that helps their 1,800+ customers optimize their business with data. Her expertise lies in sales enablement, proposal development, and driving sales strategy and transformation initiatives tied to revenue outcomes. Callie has experience in sales enablement and support roles, primarily with cloud software and high tech companies.

Seismic is a sales enablement and marketing orchestration solution, aligning go-to-market teams while empowering them to deliver engaging buyers experiences that drive growth. Seismic's Storytelling Platform delivers innovative capabilities for marketers to orchestrate content delivery across all channels, and for sellers to engage with prospective buyers in a compelling, resonant manner at every step of the buyer journey. More than 600 enterprises including IBM and American Express have made Seismic their sales enablement platform of choice. The Seismic Storytelling Platform integrates with business-critical platforms including Microsoft, Salesforce, Google, and Adobe. Seismic is headquartered in San Diego, with offices across North America, Europe, and Australia.

Domo is the Business Cloud, empowering organizations of all sizes with BI leverage at cloud scale, in record time. With Domo, BI-critical processes that took weeks, months or more can now be done on-the-fly, in minutes or seconds, at unbelievable scale. For more information about how Domo (Nasdaq: DOMO) helps its customers go fast, go big and go bold, visit www.domo.com.

Click the button below to access the recorded webinar! If you are not yet a member of the Sales Enablement Society, membership is free, and you can sign up using the button link below.

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Please join the Sales Enablement Society and ClearSlide for a webinar September 10, 2020, at 1 pm EST, titled “The Real Value of AI for Sales Enablement: How AI Can Impact Your Practice Right Now and your Future SE Strategies,” featuring Sergey Medved, Head of Product, ClearSlide and Victor Antonio, Sales Trainer and Keynote Speaker, Sellinger Group.

Determining if Artificial Intelligence is theoretical or practical today and relevant in SE strategy is one of an SE leaders’ challenges. Practitioners and companies are wondering: Is this technology only for large teams and enterprise applications?

Join us to explore the rapid development of AI in Sales Enablement, and to understand the fundamentals and advancements that can be implemented into your strategy right now and for 2021.

In this webinar, you’ll learn how to:

  • A quick-start guide to AI for Sales Enablement teams and "armies of one".
  • How to identify the cross-functional areas where AI can support your SE practice.
  • Practical areas where AI may already exist in your company, and why it matters both for now and 2021.
  • Growth strategy scenarios where AI can bolster your company’s plan to gain, retain, grow or activate.

Speakers

Sergey Medved

Sergey Medved - Head of Product, ClearSlide

Sergey Medved is the head of product at ClearSlide, the sales enablement platform leader that puts content, communications, and insights at sellers’ fingertips. Prior to joining ClearSlide, Sergey served as a principal product manager at Oracle; before that, he co-founded Strada.io and held positions at Vesta Partners, Ogilvy & Mather, Fisker Automotive, and LeverX.

Victor Antonio

Victor Antonio - Sales Trainer and Keynote Speaker, Sellinger Group

Victor Antonio is an author, keynote speaker, and business consultant. After a 20-year career as a top sales executive and then CEO of a high-tech company, he has delivered sales motivation keynotes and conducted sales workshops around the globe and has shared the big stage with some of the top business speakers in the nation. Victor is the author of several books, including Sales Ex Machina: How Artificial Intelligence (AI) Is Changing the World of Selling

ClearSlide is designed for sales and marketing teams, accessible primarily via an annual subscription model. Users can also sign up for a limited time free trial of the software with full access to all the features of a regular subscription.

Click the button below to access the recorded webinar! If you are not yet a member of the Sales Enablement Society, membership is free, and you can sign up using the button link below.

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Please join the Sales Enablement Society and Corporate Visions for a webinar July 21, 2020, at 1 pm EST, titled “Beyond the Basics of Virtual Selling: How to Stand and Deliver in the Most Critical Selling Moments,” featuring Tim Riesterer, Chief Strategy Officer at Corporate Visions.

Before this year, at least 70 percent of sales calls were already happening remotely, while in-person meetings were reserved for the most critical conversations with decision makers at the highest level.

Salespeople are now becoming more adept with remote selling basics, but how do they manage the make-or-break moments that were previously handled in-person? And how do SE practitioners equip them to “stand and deliver,” now that their presence is reduced to the size of a postage stamp in the corner of a screen?

  • Employ strategies to ace the most critical virtual sales conversations
  • Equip sellers to build and deliver engaging and memorable virtual presentations using science-based approaches.
  • Empower sellers who previously worked the room to boost their virtual presence, so they deliver the right story at the right time.
  • Enable sales to deliver content that holds buyers’ attention and inspires action.

Speakers

Tim Riesterer

Tim Riesterer

Tim Riesterer, Chief Strategy and Research Officer at Corporate Visions, is dedicated to improving the messages marketing creates for the field and the conversations salespeople have with prospects and customers. A visionary thought leader, keynote speaker, and practitioner with more than 20 years of experience in marketing and sales management, Riesterer is co-author of four books, including Customer Message Management, Conversations that Win the Complex Sale, The Three Value Conversations, and The Expansion Sale.

Click the button below to access the recorded webinar! If you are not yet a member of the Sales Enablement Society, membership is free, and you can sign up using the button link below.

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One of the best ways you can prove the business impact of sales enablement is through the successful implementation of growth initiatives. Growth initiatives like selling new products, shifting to a vertical sales approach, positioning multi-product integrated solutions, cross-selling to drive account expansion, or selling through channel partners.

This webinar will be a “pick your own adventure” experience where participants will vote on a list of common growth initiatives.

One of the best ways you can prove the business impact of sales enablement is through the successful implementation of growth initiatives. Growth initiatives like selling new products, shifting to a vertical sales approach, positioning multi-product integrated solutions, cross-selling to drive account expansion, or selling through channel partners.

This webinar will be a “pick your own adventure” experience where participants will vote on a list of common growth initiatives.

  • Avoid the tactical sales enablement trap
  • Create virtual sales playbooks that simplify new strategies for the sales team
  • Leverage video-based enablement that hits the mark for remote workers
  • Escape the sales enablement silo and gain cross-functional support
  • Prove tangible momentum by driving measurable sales adoption and mastery
  • Turn good ideas for growth into sales results worth celebrating

Speakers

Tanner Mezel

Tanner Mezel

Over the last 20 years at DSG, Tanner Mezel has designed hundreds of B2B sales enablement programs across the tech, manufacturing, telco, healthcare and business service industries. Tanner has held a number of leadership roles at DSG including business development, marketing, strategy, and enablement.

Matt McClendon

Matt McClendon

Matt McClendon has specialized in B2B sales enablement through 20 years with DSG as a consultant, client delivery leader, and now President. Prior to joining DSG, Matt held a number of enablement and marketing roles in leadership at AT&T.

Click the button below to access the recorded webinar! If you are not yet a member of the Sales Enablement Society, membership is free, and you can sign up using the button link below.

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One of the best ways you can prove the business impact of sales enablement is through the successful implementation of growth initiatives. Growth initiatives like selling new products, shifting to a vertical sales approach, positioning multi-product integrated solutions, cross-selling to drive account expansion, or selling through channel partners.

This webinar will be a “pick your own adventure” experience where participants will vote on a list of common growth initiatives.

One of the best ways you can prove the business impact of sales enablement is through the successful implementation of growth initiatives. Growth initiatives like selling new products, shifting to a vertical sales approach, positioning multi-product integrated solutions, cross-selling to drive account expansion, or selling through channel partners.

This webinar will be a “pick your own adventure” experience where participants will vote on a list of common growth initiatives.

  • Avoid the tactical sales enablement trap
  • Create virtual sales playbooks that simplify new strategies for the sales team
  • Leverage video-based enablement that hits the mark for remote workers
  • Escape the sales enablement silo and gain cross-functional support
  • Prove tangible momentum by driving measurable sales adoption and mastery
  • Turn good ideas for growth into sales results worth celebrating

Speakers

Tanner Mezel

Tanner Mezel

Over the last 20 years at DSG, Tanner Mezel has designed hundreds of B2B sales enablement programs across the tech, manufacturing, telco, healthcare and business service industries. Tanner has held a number of leadership roles at DSG including business development, marketing, strategy, and enablement.

Matt McClendon

Matt McClendon

Matt McClendon has specialized in B2B sales enablement through 20 years with DSG as a consultant, client delivery leader, and now President. Prior to joining DSG, Matt held a number of enablement and marketing roles in leadership at AT&T.

Click the button below to access the recorded webinar! If you are not yet a member of the Sales Enablement Society, membership is free, and you can sign up using the button link below.

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Sales managers might be the missing link to your sales enablement success. “Get sales management onboard” is the primary response from sales enablement practitioners when asked about their biggest challenge. It’s also one of the key findings from our research during the Sales Enablement Annual Conference this past year and aligns with the many practitioners we speak with every day.

Effectively enabling your sales managers is vital to the success of your sales enablement program. Successful adoption of a sales enablement program requires sales manager support and involvement before you initiate your programs for sales reps. Sales managers are essential to this process and need a holistic view of sales enablement programs to provide impactful support to sales reps.

In this webinar, we provide you with a sound framework to get sales management support for sales enablement programs - an essential practice that many organizations overlook entirely and one that others still fail to execute well.

  • Explore why sales manager support is critically important. Sales Enablement supports the sales team to move buyers to a decision point. While individual sellers are a primary customer, the sales managers are critical stakeholders as you seek to elevate their team’s performances.
  • Share the tactics BTC uses internally to gain Sales Management buy-in (How we create value and effectively enable our Sales Managers, Where our clients have success and areas they have challenges, How to effectively incorporate a sales manager framework within your organization)
  • Discuss why managing change can be a hidden challenge. If you create the best Sales Enablement program in the world, and no one uses it, does it help your business? As humans, we are mostly risk-averse and will not embrace change unless we have to do so. Your Sales Manager’s support is a critical lever many overlooks to incentivize the new behaviors sales enablement is trying to bring into reality.

Speakers

John Moore

John Moore, Bigtincan

I focus on driving awareness of a results-driven approach to Enablement: Revenue Enablement (Sales, Marketing, and Customer Care, All Go-To-Market Teams). Together, we can make our Enablement efforts transformational for our businesses.

-The Collaborator

Jack Martin

Jack Martin, Bigtincan

Jack graduated from High Point University in 2018 and started at Bigtincan a month later. Jack started as a Sales Development Representative and worked in that position for a year. With a desire to go into the marketing side of the business, Jack switched into the role of Sales Enablement on the marketing team and has been working to enable the team for about 6 months.

Webinar Poll Results

"How Closely Do You Work with your Front Line Sales Managers Today?" Table Graph

"How Involved is Enablement in Sales Goal Setting?" Table Graph

Building an enterprise sales enablement practice from scratch or enhancing an existing program both have their challenges—but how do you ensure that your efforts and investments result in an efficient, effective sales enablement initiative that inspires your organization and delivers ROI?

Fostering the organizational buy-in needed to drive critical cross-functional alignment is imperative in creating a thriving corporate culture—and one that supports sales enablement programs.

Please join the Sales Enablement Society for an insightful webinar entitled: “How HubSpot Drives Sales Enablement Effectiveness Through Its Unique Company Culture,” featuring Andrew Quinn, Vice President of Sales Productivity and Enablement for HubSpot. The session will be moderated by Tamara Schenk, Research Director at CSO Insights, the research division of Miller Heiman Group.

Learn how Andrew Quinn and his SP+E team have built their own unique strategy for enablement: creating a plan that drives sales enablement effectiveness through its organization and infuses it into its internal company culture.

During this webinar, you will learn:

  • How to establish a charter or a set of sales enablement objectives, that drives effective decision-making for successful sales enablement execution.
  • The key ingredients of successful sales enablement initiatives.
  • The components that organizations need to implement to foster the adoption of a successful sales enablement program.
  • Three core buckets of work that must be continuously applied to the sales enablement initiative that will ensure its continued success.
  • To strategically align divisions within your organization and drive cross-functional corporate alignment.

Speakers

Andrew Quinn

Andrew Quinn, Vice President of Sales Productivity and Enablement, HubSpot

Andrew Quinn is Vice President of Sales Productivity and Enablement for HubSpot. The SP+E Team he leads is laser focused on improving a seller’s ability to close quality deals as quickly and effectively as possible by continuously removing friction through real-time tools, content, education and effective change management leading to a happier, more productive and efficient sales team.

Andrew and his team accomplish this through effective execution with the platforms, processes and programs needed to drive rep and manager enablement. The SP+E team plays a key role in providing the direction, guidance and resources necessary to align all teams who can and/or should play a role in initiatives that impact the HubSpot sales team. The SP+E team curates subject matter expertise and the information assets sellers need to take on knowledge and skill while also providing instruction, guidance and direction through tools, resources and self-directed development. The team provides Sales Managers, Directors and VPs with the resources and tools they need to direct and manage their team’s performance and development.

Andrew has been at HubSpot since 2009. Prior to running HubSpot’s productivity and enablement efforts, he was Vice President of Learning and Development for HubSpot. Andrew has over 25 years’ experience in in sales, management and training with Fortune 500 companies and startups including Verizon, Microsoft and BuyerZone.com.

Tamara Schenk

Tamara Schenk, Research Director, CSO Insights

Tamara Schenk is research director at CSO Insights, the research division of Miller Heiman Group, where she is focused on global research on all things sales enablement and sales effectiveness. She is, together with Byron Matthews, the co-author of Sales Enablement – A Master Framework to Engage, Equip, and Empower a World-Class Sales Force.

She enjoyed twenty-five years of experience in sales, business development, and consulting in different industries on an international level. Before becoming an analyst in a research director role in 2014, she had the pleasure to develop sales enablement from an idea to a program and a strategic function at T-Systems, a Deutsche Telekom company where she led the global sales force enablement and transformation team. Tamara is a member of the Sales Enablement Society’s advisory board.

Click the button below to access the recorded webinar! If you are not yet a member of the Sales Enablement Society, membership is free, and you can sign up using the button link below.

View Recorded Webinar Become A Member

When you’re creating or expanding your sales enablement function, securing executive buy-in and sponsorship from the c-suite is essential to effectively building a sustainable sales enablement program to scale. Regardless of whether you're in a startup, mid-market or enterprise business, you must demonstrate value and ROI as well as define the future state of your program.

Although sales enablement is gaining traction in the business arena, for many organizations it’s not clearly defined or misunderstood. Sales enablement practitioners must provide executives with the purpose and benefits of an enablement program to create adoption and drive growth.

In this webinar, Hugh Redford, RVP, Commercial Enablement from Seismic and Christopher Kingman, a senior-level sales enablement practitioner and leader from the Sales Enablement Society, will provide you with a roadmap to help communicate and demonstrate the value of a sales enablement program that aligns with your executive’s desired strategic objectives.

You will learn how to:

  • Develop a defined sales enablement strategy based upon the needs and expectations of your executives
  • Align your program to both short-term and long-term goals and objectives
  • Clearly define your program and outcomes
  • Speak the language of your executive audience
  • Develop short-term wins to quickly scale your sales enablement program
  • Communicate ROI in more ways than just revenue

Speakers

Hugh Redford

Hugh Redford, RVP, Commercial Enablement

Hugh leads the Commercial Enablement effort at Seismic. Hugh and his team oversee the Seismic@Seismic story, ensuring Seismic's internal sales enablement program helps set the industry standard for the rapidly evolving and maturing practice. Prior to joining Seismic, he held a series of growth-oriented operational and consulting roles ranging from small companies to the Fortune 100, covering industries including Retail and ecommerce, Energy, Hospitality, Medical Devices, and Technology. He moonlights as an overbearing sports dad to an Australian Shepherd mix.

Christopher Kingman

Christopher Kingman, Sales Enablement Trailblazer • Founding Member of SES Bold Enablement leader bringing innovation and dexterity to the modern business landscape

Christopher Kingman is a driven and dynamic professional dedicated to helping others succeed. He is adept in developing others and offers a fresh perspective to business development through technical knowledge and strategy vision coupled with remarkable sales and enablement acumen. As an enablement expert, Chris is a proven leader in guiding organizations to turn their dreams into profitable realities. And with more than a decade of experience across multiple fields, Chris provides the understanding, structure and technological and cultural skills a company needs to succeed. He is a founding member of the Sale Enablement society, Forbes contributor and Professional Writer.

Webinar Poll Results

"Does Your Organization Have A Defined Sales Enablement Function" Table Graph

"Do You Feel Your Organization's Leaders Recognize the Impact of Sales Enablement on the Bottom Line?" Pie Graph